What drives BSA to Succeed? The Human Connection.
BSA’s core value is leveraging our face-to-face relationships; sharing our manufacturing partners’ values, culture, solutions, and product features and benefits to create a lasting relationship with each company.
Face-to-Face Communication
In a digital world, face-to-face communication is essential to truly understanding the product, application, and solution. No amount of video tutorials and literature can replace a human connection. BSA becomes an invaluable resource to your brand the moment you consult with one of our knowledgeable, tenured professionals. These team members help educate and advise you in multiple product areas while creating a cohesive, long-term success strategy.
Synergy and Growth: The True BSA Difference
Your success drives BSA. When you grow, our network grows—and we grow. Our entire manufacturing marketing ecosystem works together to help clients and partners succeed in their respective industries and markets. Our team is dedicated to fully understanding the products and solutions you offer. Why? Because the moment we see an opportunity for growth and success, we strike on your behalf and promote the great value of your brand. You will enjoy the fruits of our commitment to direct communication and professional relationships.
Leading With Experience, Leveraging Your Strengths
The average tenure of our outside salespeople is 18 years. We bring our Midwest values and years of relationships and leverage those on your behalf. We represent world-class manufacturers. When presented together, BSA creates a single-source solution for the industrial and safety distributor, which successfully elevates all of our partners!